Tourism Ireland launched its Marketing Plans for 2024 in Dublin yesterday
The event was attended by Dr. Michael Martin and approximately 550 our tourism leaders from around the country. Tourism Minister Catherine Martin was also in attendance.
Alison Metcalfe EVP and Head of Tourism Ireland and North America and Australia, joined by Dr Martin, Jim Deegan MD Railtours Ireland and Eugene Garrihy, Dublin Bay Cruises.
The aim of the Plan is to increase the overall economic value of overseas tourism to the island of Ireland, growing revenue by an average +5.6% per year over the next six years to 2030. Details of the launch event can be found here
Aspects of the Plan include an expansion of Tourism Ireland’s ‘Fill your heart with Ireland’ campaign, to focus on passion points (e.g., built heritage, soft adventure, views and landscapes). There will be enhanced Wild Atlantic Way content to support its 10th anniversary. The campaign will run on TV, video-on-demand, social media, outdoor and in print media and will be reflected across Tourism Ireland’s international website, Ireland.com.
Cobh being put on the map again!
